This month, Shane Spiers, Summit SCALE® Business Coaching tells us all about the series of events that resulted in him hitting the US earlier this year…
“So interesting story. In November 2021, after 18 months of the Covid debacle, I was seeing that business owners were starting to find it tough in the new economy.
In my conversations with business owners, I was hearing of symptoms like cash flow issues, shrinking profitability, banks refusing finance, clients paying late, directors not taking regular salaries, constant firefighting, etc. and decided to run an online lunch and learn training.
I run a quarterly lunch & learn sessions on topical issues for business owners. So, I decided to run an online training on “How to turn around a business in financial difficulty”.
I wanted to offer insights and learning, not as an accountant, insolvency practitioner or banker – but as a former CEO who has turned around a group of failing companies and now as a business coach working with small to mid-sized companies.
So, I ran the training and about a dozen people joined and we had interesting session.
I recorded the session and put the video on my YouTube channel along with all my other stuff.
I didn’t think much more about it, and it sat there with around 20-30 views.
Then in July this year I received a message from a private equity company in the US asking me if I would be interested in coming to speak at their upcoming conference. They’d seen the video and liked the content and were interested in me coming to Knoxville to speak to their portfolio CEOs. So that was easy, yes!
So that made me take a look at what was going on the video and all of a sudden it had spiked to 400 views. It has then continued to spike to 1500 views now in mid-October.
It has generated some interesting leads for my Business Coaching services and some subsequent clients including an Aquaponics Farming business in Mauritius, a Medical Supply company in the US and a Diamond Training company in Birmingham.
Moral of the story is never underestimate when your content may become relevant. In this case I was clearly 18 months ahead of time!!
If you’re interested in the video you can take a look at it here: https://www.youtube.com/watch?v=2f8tY3CDDVo
Shane Spiers
Summit SCALE® Business Coaching
www.summitscale.biz
