Sterling is thrilled to announce its partnership with VisualEyes to introduce a groundbreaking digital twin experience for its 2024 Expo Series. This strategic collaboration will revolutionize the way attendees interact with expos, making them accessible to a wider audience globally.
Sterling’s commitment to innovation and enhancing attendee experience has led to this partnership with VisualEyes, a pioneer in virtual exhibition technology. Together, they will create a digital twin of Sterling expos taking place across Worcester, Cheltenham, Gloucestershire and the Midlands throughout 2024.
The digital twin will be hosted on Sterling’s expo website for a duration of 12 months after each physical expo concludes, enabling individuals who couldn’t attend in person to experience the event virtually. Attendees will immerse themselves in a virtual environment, replicating the ambiance and excitement of the live event.
“VisualEyes are delighted to partner with Sterling Networks. Following the successful trial of our capture at Edgaston last year, we are looking forward to bringing increased exposure to Sterling and its exhibitors, so they can advertise their stands and services at Sterling’s expos 365 days a year.”
One of the standout features of the digital twin is the ability for attendees to navigate through the virtual expo, visiting exhibitors’ stands, and engaging with them just as they would in person. Attendees can collect information in various formats such as digital brochures, videos, and links to company websites, ensuring a seamless and enriching experience for both exhibitors and attendees.
“This partnership marks an exciting milestone for Sterling as we delve into the realm of combining our physical and creation of a virtual exhibition twin,” said Neil Davis, Managing Director at Sterling. “By collaborating with VisualEyes, we aim to extend the reach of our expos beyond physical boundaries, providing a larger platform for our exhibitors to showcase their offerings and connect with a wider audience. This technology also enables our exhibitors to continue utilising their stand to create warm leads all year round
“Sterling’s commitment to innovation and elevating attendee experience underscores its position as a leader in the events industry. With the introduction of the digital twin experience, Sterling is set to redefine the future of expos, embracing technology to create immersive and inclusive experiences for all.
For more information about Sterling and its upcoming expo series, visit https://www.sterlingexpo.co.uk/ or to view our recent Worcester Expo’s Digital Twin, click here: https://digitaltwin.visual-eyes.co.uk/en/tour/sterling-expo-worcester-24
