I’m Emma, an award-winning photographer from EBM Photography. I specialise in helping small, local business owners tell compelling stories, attract their ideal clients and gain back their time through providing a bank of bespoke on-brand images for use across their marketing platforms.
Branding is an important part of business and should evolve as you and your business grow. While it’s important not to be changing your brand’s identity too often, making changes to keep your brand looking fresh and in line with where you are in your business journey is certainly important. I’ve recently made some significant changes within my business, so I decided it was time for a rebrand!
I launched EBM Photography back in 2014 when my ideal clients were wedding couples. My logo was flowing and flowery to reflect this. Even the B looked like a bride in her wedding dress. In 2017, after winning a few awards for my photography, and having the opportunity to open a portrait studio, I made the difficult decision to transition away from weddings and focus on portraits, while exploring brand photography on the side.
I loved working with other business owners, and that I was able to help them with my photography skills; to showcase their business in a professional and engaging way. In 2021 I decided to get certified in the field, by completing an intensive 6 week program about the business of brand photography. In July 2022, my family and I relocated to Worcester, I closed my studio and made the plan to go full time into brand photography.
My ideal client has changed, so it was time to refresh my brand. I invested in a gorgeous new website, updated my brand colours, making the main colour darker to reflect how I and my business have grown and matured over the years. My logo design has been simplified, while keeping elements that I loved. The three dots on the E represents the people I photograph, the floral flicks for fun and creativity, the font choice for ‘Photography’ to show my professionalism. I also invested in a brand shoot, as I truly believe that showing myself working in my business is a powerful marketing tool.
For more information, visit https://www.ebmbrandphotography.com/
