Exhibiting at a business expo is a fantastic opportunity to raise your profile, meet potential clients and start valuable new conversations. However, preparing for one can sometimes feel like a business version of organising a wedding.
You need the stand, the banners, the photographs, the leaflets, the business cards and perhaps some branded merchandise. Then you need everything to look consistent, professional and recognisably yours.
That is exactly why three local Sterling members have joined forces to create The Expo Ready Package.
Versatility in Print, City Signs and EBM Photography are collaborating to give businesses access to the key services they need to prepare for the Sterling Expos taking place in October and November.
Customers who use two or more of the participating businesses will receive a 15% discount from each supplier they book, simply by quoting the promotional code EXPOREADY15.
The idea is to make preparing for an expo easier, more joined-up and more cost-effective, while giving exhibitors the freedom to choose the services they actually need.
Everything Starts with the Right Images
Professional brand photographs help potential customers quickly understand who you are, what you offer and what it might feel like to work with you.
Emma Murrills of EBM Photography works with businesses to plan and create engaging images that tell their story. This might include professional portraits, behind-the-scenes photographs, images showing services in action or photographs designed around specific marketing messages.
By creating the photography first, businesses have a bank of strong, professional images ready to use across their exhibition stand, leaflets, business cards and branded merchandise. This helps everything look connected and makes the brand much more memorable.
Create a Stand That Gets You Noticed
City Signs can transform those photographs and messages into an eye-catching exhibition display.
The Worcester-based company creates exhibition stands, banners and display materials designed to help businesses stand out in a busy room. Whether an exhibitor needs a simple roller banner or a more complete display, the team can help create something that suits the available space, budget and overall brand.
A strong stand does more than fill the space behind you. It tells people what your business does, helps you get noticed and gives visitors a reason to stop and begin a conversation.
Give Visitors Something to Remember You By
Once someone has visited your stand, you want them to remember your business long after the expo has finished.
Bromsgrove-based Versatility in Print can provide the printed and promotional materials exhibitors need, including business cards, leaflets and branded merchandise.
Branded items can be a great way to start conversations, attract people to a stand and give visitors something useful to take away. When the merchandise, printed materials and exhibition display all use the same professional photographs, colours and messaging, the result is a much stronger and more consistent brand experience.
Rather than sourcing every element separately and hoping it all works together, The Expo Ready Package gives businesses access to three local specialists who understand how their services connect.
Together, City Signs, EBM Photography, and Versatility in Print, can help exhibitors create a consistent journey, from the image that first catches someone’s eye, to the stand that draws them in, to the leaflet, business card or branded items they take away.
The Expo Ready Package is local collaboration at its best: three independent businesses combining their expertise to help other businesses show up confidently, professionally and ready to make the most of their next Sterling Expo.
To claim the offer, book services from at least two participating suppliers and quote EXPOREADY15 when making your enquiry. Terms and conditions apply.
