Find Fluffy Campaign Launches to Support Charity

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Worcester based City Signs Ltd, launches their ‘Find Fluffy’ campaign in support of the Grace Kelly Childhood Cancer Trust, as a fun way to raise much needed funds to help support families who have been given a devastating cancer diagnosis.

The ‘Find Fluffy’ Campaign which launched on 10th May, involves supporters requesting a Fluffy via the Grace Kelly Childhood Cancer Trust website and making a suggested donation of £5. Then a competition will run throughout the year for those who share their photos on social media of Fluffy in the most unusual places and post with the hashtag #findfluffy. A prize for the best #findfluffy photo will win a voucher from Anja Potze Fine Jewellery Ltd in Worcester.

Darren Wilkins, Managing Director at City Signs explains, “All charities have been hit hard by the COVID-19 pandemic with fundraising being cancelled since the first lockdown. Grace Kelly Childhood Cancer Trust acts as a critical lifeline to families across the region so we want to do all we can to provide support. The ‘Find Fluffy’ fundraiser was born as a follow-up to a successful social media campaign we ran a couple of years ago called ‘Where’s Squeegee’. Our followers found it a lot of fun and highly engaging, so this time we wanted to use the same formula whilst supporting our chosen charity Grace Kelly Childhood Cancer Trust.”

The Grace Kelly Childhood Cancer Trust is a national charity working to help children and young people affected by cancer. Focused on early diagnosis, raising awareness, supporting families and research, it’s a charity committed to helping both cancer sufferers and their families.

Michelle Nolan, Charity Engagement Co-ordinator says “The team at the GKCCT are absolutely delighted to be involved in such a fun campaign and as always to be working alongside Darren and the team at City Signs who are long standing supporters of the charity. This campaign is going to be so much fun for everyone, just what we all need easing out of lock down after such an uncertain and worrying time. We hope our supporters, friends and families will get fully behind the campaign and come up with some great adventures for Fluffy.”

Providing cost effective solutions throughout a range of services such as bespoke signage, vehicle livery, banners & flags, digital print, design services and portable displays, CitySigns is a second generation signage company. Having celebrated their 60th year in business in 2020, City Signs is family run and proud to support local initiatives.

For more information about City Signs’ new ‘Find Fluffy’ campaign and to request a Fluffy in the post visit the Grace Kelly Childhood Cancer Trust website www.gkcct.org/findfluffy