This June marks a very special milestone for me, as I celebrate 12 years in business and 10 years experience as brand photographer.
When I started EBM Photography back in June 2014, I could never have imagined the journey it would take me on. Like many small business owners, my path has evolved over time. I have photographed weddings, families & events, supporting plenty of wonderful people along the way, but it’s been brand photography that really captured my heart.
For the last 10 years, I have had the privilege of helping small service-based business owners feel more confident, more visible and more prepared to market themselves. Because brand photography is not just about having a few nice photos. Lovely photos are great, of course, but the real magic happens when those images tell the story of who you are, what you do, how you help, and why people should trust you.
That is the part I love most.
So many of my clients come to me saying they hate having their photo taken and feel awkward in front of the camera. Honestly, it is more common than people think. A big part of my job is helping people relax, stop overthinking, and feel like themselves on camera. There is nothing better than seeing someone arrive feeling nervous and leave saying, “That was actually fun!”
Over the years, I have worked with coaches, consultants, creatives, wellbeing professionals, accountants, HR experts and growing teams. Different businesses, different personalities, different stories, but often the same challenge: they want to be more visible, but they do not always feel confident showing up.
That is where strategic brand photography makes such a difference. My work is not just about photo day. It is about planning images with purpose, so clients have a bank of photographs they can use across their website, social media, email marketing, printed materials and beyond. Photos that save time, build trust and help them show up more consistently.
Reaching 12 years in business feels incredibly special, especially after everything small businesses have navigated in recent years. I am proud to still be here, still evolving, still learning and still helping other business owners be seen.
As I move into this next chapter, my focus is very much on taking clients beyond the shoot. Not just creating beautiful images, but helping them use those images strategically, confidently and consistently in their marketing.
Here’s to 12 years of EBM Photography, 10 years of brand photography, and many more small businesses feeling confident, visible and proud to share what they do.
