At Ashwell Home Care Services, we often say that care is not just about the tasks, it’s about the relationships, the trust, and the values that guide everything we do. That’s why we are so proud to share that we have been shortlisted in 3 categories as finalists in this year’s West Midlands Care Association Excellence in Care Awards.
• Healthcare Employer Award
• Carer of the Year
• Excellence in Care Award: Office Staff
For us, this recognition is not only about individual excellence but about the culture we have built together. Being a family-run organisation means our values aren’t words on a wall — they shape the way we work every day.
• Care with Heart – we treat every client as though they were part of our own family.
• Adding Life to Years – our purpose is to make a real difference in people’s daily lives, not just provide care.
• Supporting Our Team – whether on the frontline or in the office, we believe our staff deserve the same care and respect we give to our clients.
Philip Ashwell, Managing Director, explains:
“Our greatest strength has always been our people. These award shortlists show how powerful it is when you build a team around shared values — compassion, commitment, and community. To see our carers and office staff recognised at this level is both humbling and energising.”
As Ashwell continues to grow, our focus remains firmly on those values. Because when care is driven by heart, it doesn’t just change lives it adds life to years.
